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Biblioteca-eng2018-02-05T10:07:53+00:00

AES CENTRAL LIBRARY

In 2001 the collection was created “Marketing Library“, at the initiative of Prof. Univ. Dr. Virgil Balaure – head of the Marketing Department at that time, with the support of the members and collaborators of the Marketing Department. Starting with the title “Marketing Informatics Systems”, author of the Conf. Dr. Gheorghe Orzan, “The Marketing Library” is the result of a long-term partnership between the Uranus Publishing House and the Marketing Department of the Bucharest Academy of Economic Studies, at the moment being published over 20 books, many others being very close to see the light of the print.

Besides the publications that appeared under the aegis of the “Marketing Library”, the members and collaborators of the Department were involved in publishing a significant number ofother books, both in the field of Marketing and in related economic fields, books that have seen the light of the printing in collaboration with a number of other important publishing houses.

Information about ASE Central LibraryThe digital library,

The “Library of Marketing”

2004:
Virgil Adascalitei
Euromarketing – fundamentals
Carmen Balan
Logistics – an integrating factor and source of competitiveness
Iuliana Cetina, Raluca Ecaterina Brandabur
Marketing of services. Theoretical approach and case studies
Ionel Dumitru
Strategic marketing. An approach to globalization
2003
Virgil Balaure (coordonator), Virgil Adascalitei, Laurentiu Dan Anghel, Carmen Balan, Iacob Catoiu, Mihai Diaconescu, Ionel Dumitru, Valerica Olteanu, Gheorghe Orzan, Eva-Cristina Petrescu, Nicolae Al. Pop, Ioana Cecilia Popescu, Felicia Stancioiu, Daniel Serbanica, Nicolae Teodorescu, Calin Veghes, Diana Vranceanu, Razvan Zaharia
Marketing. Choice test. The 4th edition was revised and added
Iacob Catoiu, Nicolae Teodorescu
Consumer behavior
Mihai Diaconescu
Marketing agroalimentar
Ioana Cecilia Popescu
Communication in marketing
Calin Veghes
Marketing direct
2002
Virgil Balaure (coordonator), Virgil Adascalitei, Carmen Balan, Stefan Boboc, Iacob Catoiu, Valerica Olteanu, Nicolae Al. Pop, Nicolae Teodorescu
Marketing. Second Edition reviewed and added
Iacob Catoiu (coordonator), Carmen Balan, Ioana Cecilia Popescu, Gheorghe Orzan, Calin Veghes, Tiberiu Danetiu, Diana Vrânceanu
Marketing researches
Razvan Zaharia
Social-political marketing
Razvan Zaharia, Anca Cruceru
Sales force management
2001
Carmen Balan
Logistics
Iacob Catoiu, Nicolae Teodorescu
Consumer behavior. Instrumental approach
Virginia Oprisan
Marketing and communication in sport
Gheorghe Orzan
Marketing information systems
Nicolae Al. Pop, Ionel Dumitru
Marketing international
Razvan Zaharia
Marketing social-politic
Virgil Balaure (coordonator), Virgil Adascalitei, Laurentiu-Dan Anghel, Carmen Balan, Iacob Catoiu, Tiberiu Danetiu, Mihai Diaconescu, Ionel Dumitru, Valerica Olteanu, Gheorghe Orzan, Eva-Cristina Petrescu, Nicolae Al. Pop, Ioana Cecilia Popescu, Felicia Stancioiu, Nicolae Teodorescu, Calin Veghes, Diana Vrânceanu, Razvan Zaharia
Marketing. Choice test. 3rd Edition revised and added
Laurentiu-Dan Anghel, Eva-Cristina Petrescu
Business-to-business marketing. The second edition reviewed
Laurentiu-Dan Anghel, Eva-Cristina Petrescu
Business-to-business marketing

Other Marketing and Economic Booksthe development of which was attended by members or collaborators of the Marketing Department

Carmen Balan (editor coordonator), Marketing. Conceptual and operational aspects, Editura ASE, 2004

Constantin Florescu, Petre Mâlcomete, Nicolae Al. Pop (coordonatori), Marketing. Explanatory dictionary,Economica Publishing House, 2003

C. Baroga, St. Boboc, V. Popescu (coordonatori), Piata de capital. Termeni esentiali. Dictionar englez-român, Hrema Publishing House, 2003

Valerica Olteanu, Marketing financiar-bancar, Ecomar Publishing House, 2003

Valerica Olteanu, Marketingul serviciilor. O abordare manageriala, Ecomar Publishing House, 2003

Daniel Serbanica, Relatii publice, ASE  Publishing House, 2003

Virgil Balaure, Calin Veghes, Mihai Rosca (coordonatori), Marketing in the process of economic and social development. 1971-2001: 30 years of marketing in Romania (two volumes), ASE Publishing House, 2002

Carmen Balan , Marketing researches. The content,role , typology and process of domestic and international marketing research, ASE Publishing House 2001

Virgil Balaure (coordonator), Virgil Adascalitei, Carmen Balan, Stefan Boboc, Iacob Catoiu, Valerica Olteanu, Nicolae Al. Pop, Nicolae Teodorescu, Marketing, Uranus Publishing House, 2000

Virgil Balaure (coordonator), Marketing. Choice test.Revision 2 revised and adapted, Uranus Publishing House, 2000

Nicolae Al. Pop (coordonator), Strategic marketing,Economica Publishing House, 2000

Aurelia-Felicia Stancioiu, Marketing strategies in tourism, Economica Publishing House, 2000

Laurentiu-Dan Anghel, Constantin Florescu, Razvan Zaharia, Applications in marketing, Expert Publishing House, 1999

Virgil Balaure (coordonator), Marketing. Choice test, Uranus Publishing House, 1999

Virgil Balaure, Ioana Cecilia Popescu, Daniel Serbanica, Calin Veghes, Promotional techniques – issues, analyzes, case studies, Uranus Publishing House, 1999

Iacob Catoiu, Carmen Balan, Bogdan Onete, Ioana Cecilia Popescu, Calin Veghes, Methods and techniques used in marketing research. applications, Uranus Publishing House, 1999

Aurelia-Felicia Stancioiu, Dictionary of tourism terminology, Economica Publishing House, 1999

Iacob Catoiu, Nicolae Teodorescu, Consumer behavior. Theory and practice,Economica Publishing House, 1997

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