Loading...
managementul-marketingului-plan-invatamant-eng2018-02-05T10:01:51+00:00

Curriculum

Curriculum year 1, sem 1, academic year 2013-2014

Nr. Disciplines Credit points Examination type Hours/SEM Department
C S L P
1. Marketing Management 7 E 2 2 4 Marketing
2. Relational management 7 E 2 2 4 Marketing
3. Methodology of research 4 V 1 1 2 International economic Relations
4. Psychosociology of communication 4 V 1 1 2 Philosophy and Socio-Human Sciences
5.1 Marketing Strategies in Tourism 8 E 2 2 4 Marketing
5.2 Quality management 8 E 2 2 4 Business, Consumer Science and Quality Management
Total mandatory and optional subjects 30 8 8 16

LEGEND: C – Course; S – Seminar; L –Laboratory; P – Projects; T – Total

Curriculum year 1, sem 2, academic year 2013-2014

Nr. Disciplines Credit points Examination type Hours/SEM Department
C S L P
1. Strategic marketing 8 E 2 2 4 Marketing
2. Price Strategies 8 E 2 2 4 Marketing
3. Integrated marketing strategies for marketing 7 E 2 2 4 Marketing
4.1 Commercial technology 7 E 2 2 4 Business, Consumer Science and Quality Management
4.2 Tourist management 7 E 2 2 4 Tourism and Geography
Total mandatory and optional subjects 30 8 8 16

LEGEND: C – Course; S – Seminar; L –Laboratory; P – Projects; T – Total

Curriculum year 2, sem 1, academic year 2014-2015

Nr. Disciplines Credit points Examination type Hours/SEM Department
C S L P
1. Advertising and media planning 7 v 2 2 4 Marketing
2. Marketing channels management 8 E 2 2 4 Marketing
3. Brand management and new product development 7 E 2 2 4 Marketing
3. Brand management and new product development 7 E 2 2 4 Marketing
4.1 Marketing audit 8 E 2 2 4 Marketing
4.2 Marketing environment analysis 8 E 2 2 4 Marketing
4.3 Intelligent Marketing Decision Assistance Systems 8 E 2 2 4 Marketing
Total mandatory and optional subjects 30 8 8 16

LEGEND: C – Course; S – Seminar; L –Laboratory; P – Projects; T – Total

Curriculum year 2, sem 2, academic year 2014-2015

Nr. Disciplines Examination type Examination type Hours/SEM Department
C S L P
1.1 Transaction management 5 V 2 2 4 International economic Relations
1.2 Strategic management 5 V 2 2 4 UNESCO for Business Administration
2. Scientific Seminar Marketing Applications 10 V 2 2 Marketing
3. Speciality practice 15 C 20 20 Marketing
Total mandatory and optional subjects 30 2 2 22 26
4. Dissertation 10 E Marketing
Total mandatory and optional subjects 40 2 2 22 26

LEGEND: C – Course; S – Seminar; L –Laboratory; P – Projects; T – Total

Top