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Curriculum

        Curriculum year 1, sem 1, academic year 2013-2014

Nr. Disciplines Credit points Examination type Hours/SEM Department
C S L P
1. Management marketing 8 E 2 2 Marketing
2. Design and organization of marketing research 8 E 2 2 Marketing
3. Psychosociology and communication 7 E 2 1 Philosophy / Political Science
Total mandatory disciplines 23 3E 6 5
4.1 Fundamentals of marketing 7 E 2 2 Marketing
4.2 Marketing of services 7 E 2 2 Marketing
4.3 Business to Business Marketing 7 E 2 2 Marketing
4.4 Strategic management 7 E 2 2 Marketing
Total optionals 7 E 2 2
TOTAL 30 4E 8 7

LEGEND: C – Course; S – Seminar; L – Laboratory; P – Projects; T – Total

Curriculum year 1, sem 2, academic year 2013-2014

Nr. Disciplines Credit points Examination type Hours/SEM Department
C S L P
1. Communication strategies in marketing 8 E 2 2 4 Marketing
2. Marketing Research Methods 7 V 2 2 4 Marketing
3. Consumer behavior 7 E 2 2 4 Marketing
4. Consumer behavior 8 E 2 2 4 Marketing
Total compulsories and optionals: 30 8 8 16

LEGEND: C – Course; S – Seminar; L – Laboratory; P – Projects; T – Total

      Curriculum year 2, sem 1, academic year 2014-2015

Nr. Disciplines Credit points Examination type Hours/SEM Department
C S L P
1. Direct marketing strategies 8 E 2 2 4 Marketing
2. Marketing intelligence 8 E 2 2 4 Management Informatics
3. Analyzing marketing data 7 V 2 2 4 Marketing
4. Online Marketing 7 E 2 2 4 Marketing
Total compulsories and optionals: 30 8 8 16

LEGEND: C – Course; S – Seminar; L – Laboratory; P – Projects; T – Total

        Curriculum year 2, sem 2, academic year 2014-2015

Nr. Disciplines Credit points Examination type Hours/SEM Department
C S L P
1. Brand management 5 E 2 2 4 Marketing
2. Scientific Seminar: Applied Marketing Projects 10 V 2 2 Marketing
3. Specialty practice 15 C 20 20 Marketing
Total compulsories and optionals: 30 2 2 22 26
4. Dissertation 10 E Marketing
Total compulsories and optionals: 40 2 2 22 26

LEGEND: C – Course; S – Seminar; L – Laboratory; P – Projects; T – Total

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