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marketing-international-plan-invatamant-eng2018-02-05T10:02:20+00:00

Curriculum

Curriculum year 1, sem 1, academic year 2013-2014

Nr. Disciplines Credit points Examination type Hours/SEM Department
C S L P
1. The history of Europe and the European Union. European art and civilization 7 E 2 2 4 Philosophy and Socio-Human Sciences
2. Global economy 6 E 1 1 2 International economic Relations
3. Marketing Strategies in International Tourism 6 V 1 1 2 Marketing
4. English 1 4 V 4 4 Modern Languages ​​and Business Communication
5.1 Business-to-business marketing 7 E 2 2 4 Marketing
5.2 Fundamentals of marketing 7 E 2 2 4 Marketing
5.3 Marketing of services 7 E 2 2 4 Marketing
5.4 Strategic management 7 E 2 2 4 UNESCO for Business Administration
Total mandatory and optional subjects 30 6 10 16
4. Dissertation 10 E Marketing
Total mandatory and optional subjects 40 2 2 22 26

LEGEND: C – Course; S – Seminar; L –Laboratory; P – Projects; T – Total

Curriculum year 1, sem 2, academic year 2013-2014

Nr. Disciplines Credit points Examination type Hours/SEM Department
C S L P
1. Marketing management 6 E 1 1 2 Marketing
2. International marketing 7 E 2 2 4 Marketing
3. Competitive and anticompetitive practices in the European Union 5 V 1 1 2 Marketing
4. Customer relationship management 4 E 1 1 2 Marketing
5. Auditing in international marketing 4 E 1 1 2 Marketing
6. English 2 4 v 4 4 Modern Languages and Business Comunication
Total mandatory and optional subjects 30 6 10 16

LEGEND: C – Course; S – Seminar; L –Laboratory; P – Projects; T – Total

Curriculum year 2, sem 1, academic year 2014-2015

Nr. Disciplines Credit points Examination type Hours/SEM Department
C S L P
1. Geopolitics 6 v 1 1 1 Tourism and geography
2. Promotional communication strategies 6 E 2 2 4 Marketing
3. Eurostrategies in the agri-food sector 5 v 1 1 2 Marketing
4. Public relations 6 E 2 2 4 Marketing
5. International marketing research 7 E 2 2 4 Marketing
Total mandatory and optional subjects 30 8 8 16

LEGEND: C – Course; S – Seminar; L –Laboratory; P – Projects; T – Total

Curriculum year 2, sem 2, academic year 2014-2015

Nr. Disciplines Credit points Examination type Hours/SEM Department
C S L P
1. Marketing and event management 5 E 2 2 4 Marketing
2. Scientific Seminar:Data Analysis Using SPSS 10 V 2 2 Marketing
3. Speciality practice 15 C 20 20 Marketing
Total mandatory and optional subjects 30 2 2 22 26
4. Dissertation 10 E Marketing
Total mandatory and optional subjects 40 2 2 22 26

LEGEND: C – Course; S – Seminar; L –Laboratory; P – Projects; T – Total

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