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marketing-management-servicii-publice-plan-invatamant-eng2018-02-05T10:03:05+00:00

Curriculum

Curriculum year 1, sem 1, academic year 2013-2014

Nr. Disciplines Credit points Examination type Hours/SEM Department
C S L P
1. Marketing of public services 6 E 1 1 2 Marketing
2. Organizational Behavior in Public Administration 6 V 2 1 3 Management
3. Advanced methods of marketing research 6 E 2 2 4 Marketing
4. Public politics 6 E 2 2 4 Administation and public management
5. Social responsability in public services 6 V 1 2 3 Marketing
Total mandatory and optional subjects 30 3E+2V 8 8 16
Grand total 30 3E+2V 8 8 16

LEGEND: C – Course; S – Seminar; L – Laboratory; P – Projects; T – Total

Curriculum year 1, sem 2, academic year 2013-2014

Nr. Disciplines Credit points Examination type Hours/SEM Department
C S L P
1. Marketing Strategies in Public Services 6 E 2 2 4 Marketing
2. Feasibility studies and business plans 6 E 2 1 3 Management
3.1 The bases of public administration 6 V 2 1 3 Administration and public management
3.2 European Institutions and Policies 6 V 2 1 3 Administration and public management
4. Sustainable management of the organization 6 V 2 1 3 Economics doctrines and communication
5. Online public relations 6 E 2 1 3 Marketing
Total mandatory and optional subjects 30 3E+2V 10 6 16
Grand total 30 3E+2V 10 6 16

LEGEND: C – Course; S – Seminar; L – Laboratory; P – Projects; T – Total

  Curriculum year 2, sem 1, academic year 2014-2015

Nr. Disciplines Credit points Examination points Hours/SEM Department
C S L P
1. Marketing communication in public services 6 E 2 2 4 Marketing
2. Strategic Management in Public Services 6 E 2 1 3 Management
3. Public-Private Parnership 6 E 2 1 3 Administration and public management
4. Quality management in public services 6 V 1 2 3 Management
5. Management of cultural organizations 6 V 2 1 3 Administration and public management
Total mandatory and optional subjects 30 3E+2V 9 7 16
Grand total 30 3E+2V 9 7 16

LEGEND: C – Course; S – Seminar; L – Laboratory; P – Projects; T – Total

Curriculum year 2, sem 2, academic year 2014-2015

Nr. Disciplines Credit points Examination type Hours/SEM Department
C S L P
1. Speciality practice 15 C 20* 20 Marketing
2. Scientific Seminar: Marketing Applications 10 V 2 2 Marketing
3.1 Marketing of health services 5 E 2 2 2 Marketing
3.2 Intelligent marketing decision support systems 5 E 2 2 2 Marketing
Total mandatory and optional subjects 30 2 2 22 24
4. Dissertion 10 E Marketing
Total mandatory and optional subjects 40 2 2 24 26

LEGEND: C – Course; S – Seminar; L –Laboratory; P – Projects; T – Total

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