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Curriculum

       Curriculum year  1, sem 1, academic year 2013-2014

Nr. Disciplines Credit points Examination type  Hours/SEM Department
C S L P
1. Marketing models 7 E 2 2 4 Marketing
2. Qualitative marketing research 7 E 2 2 4 Marketing
3. Methodology of research 4 V 1 1 2 Marketing
4.1 Operational research 4 V 1 1 2 Informatic and Economyc Cybernetics
4.2 Data Mining 4 V 1 1 2 Informatic and Economyc Cybernetics
5.1 Management of  marketing 8 E 2 2 4 Marketing
5.2 Relative marketing 8 E 2 2 4 Marketing
Total compulsories and optionals: 30 8 8 16

LEGEND: C – Course; S – Seminar; L – Laboratory; P – Projects; T – Total 

       Curriculum year  1, sem 2, academic year 2013-2014

Nr. Disciplines Credit points Examination type  Hours/SEM Department
C S L P
1. Advanced methods for analyzing marketing data 8 E 2 2 4 Marketing
2. Competitive analysis and competitive strategies 8 E 2 2 4 Marketing
3.1 Commercial technology 7 E 2 2 4 Business, Consumer Science and Quality Management
3.2 Tourist management 7 E 2 2 4 Tourism and Geography
4.1 Integrated marketing strategies for marketing 7 E 2 2 4 Marketing
4.2 Strategic marketing 7 E 2 2 4 Marketing
Total compulsories and optionals: 30 8 8 16

LEGEND: C – Course; S – Seminar; L –Laboratory; P – Projects; T – Total 

      Curriculum year  2, sem 1, academic year 2014-2015

Nr. Disciplines Credit points Examination type  Hours/SEM Department
C S L P
1. Marketing environment analysis 8 E 2 2 4 Marketing
2. Inteligent Marketing Decision Assistance Systems 8 E 2 2 4 Marketing
3. Marketing audit 7 E 2 2 4 Marketing
4.1 Brand management and new product development 7 E 2 2 4 Marketing
4.2 Marketing channels management 7 E 2 2 4 Marketing
Total compulsories and optionals: 30 8 8 16

LEGEND: C – Course; S – Seminar; L –Laboratory; P – Projects; T – Total 

       Curriculum year  2, sem 2, academic year 2014-2015

Nr. Disciplines Credit points Examination type  Hours/SEM Department
C S L P
1.1 Price Strategies 5 E 2 2 4 Marketing
1.2 Marketing of fairs and exhibitions 5 E 2 2 4 Marketing
2. Scientific Seminar 10 V 2 2 Marketing
3. Specialty practice 15 C 20 20 Marketing
Total compulsories and optionals: 30 2 2 22 26
4. Dissertation 10 E Marketing
Total compulsories and optionals: 40 2 2 22 26

LEGEND: C – Course; S – Seminar; L –Laboratory; P – Projects; T – Total 

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